Making Your Practice More Inclusive for Mental Health Awareness Month
Mental Health Awareness Month is more than a chance to post inspirational quotes on Instagram. It’s an opportunity to reflect on how we, as therapists and business owners, show up for all of our clients—and whether our practice is truly accessible and inclusive.
As a private practice consultant, I often work with therapists who want to create safer, more welcoming spaces but aren’t sure where to begin. Let this be your reminder: inclusivity is a journey, not a destination. And this month is a great time to take meaningful steps forward.
Why Inclusivity in Private Practice Matters
Inclusivity isn’t just a buzzword—it’s a foundation of ethical, client-centered care. A truly inclusive therapy practice:
Welcomes people of all identities and backgrounds
Acknowledges systemic barriers to care
Adjusts policies, language, and systems to reduce harm
Understands that lived experiences shape mental health in complex ways
Clients from marginalized communities often face additional stigma around seeking therapy. When you make your private practice more inclusive, you send a clear message: you are safe here.
1. Audit Your Online Presence
Many clients will decide whether to contact you based on your website or Psychology Today profile. Ask yourself:
Does your website include inclusive language? (e.g., using “clients” or “people” instead of “men/women”)
Do your photos reflect diversity? Avoid using only stock photos of white, heterosexual couples or able-bodied individuals.
Are your specialties clearly listed? Include terms like “LGBTQ+ affirming,” “trauma-informed,” or “anti-racist” if they apply.
Do you include accessibility details? (i.e., wheelchair access, telehealth availability, or sliding scale options)
Many therapists see immediate improvements in engagement after optimizing their site to reflect inclusive values.
2. Reevaluate Your Intake Process
Even small changes to your paperwork can make a big difference. Review your:
Intake forms: Do they allow for chosen names and pronouns? Are gender and relationship status options inclusive?
Demographics: Are you collecting only what’s clinically necessary, or could some questions feel intrusive?
Consent forms: Do they clearly outline your policies on confidentiality, boundaries, and client rights?
An inclusive intake experience sets the tone for therapy—and signals that you’ve considered the client’s dignity from day one.
3. Commit to Ongoing Education
Mental Health Awareness Month is a great time to assess your own gaps in knowledge.
Take a course on anti-racist therapy or disability justice in clinical practice
Follow diverse voices in the mental health field
Join consultation groups that challenge and support your growth
You don’t have to be perfect. You just have to be willing to listen, learn, and do better.
4. Show Up in Your Community
Inclusivity doesn’t stop at the therapy room. Ask:
Can I offer free or low-cost workshops during Mental Health Awareness Month?
Is there a local mutual aid group or nonprofit I can partner with?
How can I amplify underrepresented voices on my social media platforms?
Even small acts of advocacy show your community that you care about mental health for everyone, not just those who can afford weekly sessions.
Final Thoughts: Progress Over Perfection
Creating an inclusive private practice is an ongoing process, not a one-time checklist. The good news? You don’t have to do it alone.
As a private practice consultant, I help therapists align their values with their business practices—because being inclusive isn’t just the right thing to do; it’s also good for your clients, your reputation, and your long-term sustainability.
If you’re ready to make your practice more inclusive but aren’t sure where to start, I’d love to support you. Reach out today to schedule a consultation. Let’s work together to build a private practice that welcomes everyone who walks through your (virtual or physical) door.
Related Article: Why Mental Health Awareness Month Matters for Therapists Too
